In the dynamic landscape of nonprofit organizations, the departure of development professionals and the changing patterns of donor behavior pose significant challenges. In the wake of significant departures among development professionals and the shifting landscape of donor behavior, nonprofits face critical challenges in sustaining their fundraising efforts. The study “What Makes Fundraisers Tick?” conducted by Professor Adrian Sargeant and Dr. Kathryn Edworthy provides invaluable insights into the motivations, identities, and well-being of fundraisers, offering a comprehensive understanding of the underlying dynamics driving workforce turnover and donor engagement. Published in 2022, this research sheds light on the complexities of the nonprofit sector and offers practical recommendations for organizations to navigate transitions effectively and adapt to the changing needs of donors
Understanding the Exodus: Why are Fundraisers Leaving?
A recent Chronicle of Philanthropy survey (2019) found that 51% of the fundraisers surveyed (in the USA and Canada) expected to leave their jobs within the next two years. Perhaps most worryingly, around 30% said that they had recently left, or would be leaving the fundraising field altogether in the next two years. The study indicates that a considerable number of fundraisers are departing from their roles. Various factors contribute to this trend, including:
- Motivation at Work: Fundraisers are driven by intrinsic motivations such as the desire to make a difference and contribute to causes they care about. However, external factors like organizational culture and leadership significantly influence their job satisfaction.
- Professional Development and Career Progression: Opportunities for career growth and advancement are essential for retaining fundraisers. Organizations that invest in their employees’ professional development are more likely to foster loyalty and longevity.
- Well-being in the Workplace: Psychological well-being, appreciation, and effective leadership play pivotal roles in fundraisers’ job satisfaction and retention. Instances of harassment, discrimination, or conflict can lead to burnout and disengagement.
Adapting Strategies: Preparing for Transition
To mitigate the impact of fundraisers’ departures and adapt to changing donor dynamics, nonprofits should consider the following strategies:
- Invest in Leadership Development: Cultivate effective leadership practices, such as servant and transformational leadership, to foster a supportive and empowering work environment. Providing opportunities for leadership training and mentorship can enhance organizational resilience.
- Promote Organizational Commitment: Foster a sense of belonging and purpose among fundraisers by aligning organizational values with their personal identities. Encourage open communication, recognition of contributions, and opportunities for involvement in decision-making processes.
- Address Workforce Diversity and Inclusion: Proactively address issues of harassment, discrimination, and conflict to create a safe and inclusive workplace. Implement policies and practices that promote diversity, equity, and inclusion at all levels of the organization.
- Diversify Fundraising Strategies: Adapt fundraising approaches to accommodate the preferences of single donors, who may have specific interests and priorities. Invest in technology and data analytics to personalize donor engagement and stewardship efforts effectively.
Embracing Change: Moving Forward with Purpose
As nonprofits navigate the complexities of fundraisers’ departures and the evolving landscape of donor behavior, proactive measures are essential. By prioritizing employee well-being, fostering a culture of inclusivity, and embracing innovative fundraising strategies, organizations can position themselves for long-term success and impact.
The study “What Makes Fundraisers Tick?” underscores the importance of understanding and addressing the underlying motivations and challenges faced by fundraisers. By leveraging these insights and implementing targeted strategies, nonprofits can navigate transitions with resilience and continue to advance their missions effectively.